With the livestream commerce market projected to exceed $67.8 billion in revenue by 2026, Zach Weinberg, VP of Growth Solutions at IPG Mediabrands Commerce, highlights the test-and-learn opportunities that come with this evolving channel.
From driving engagement through exclusivity to generating valuable, authentic content and gaining insights about customers, livestream shopping offers a dynamic approach to elevate your brand’s online presence.
To help brands capitalize on the opportunity, IPG Mediabrands Commerce formed a new strategic partnership with Stickler, a Live Commerce enablement technology provider, to deliver a tailored ‘Live Commerce as a Service’ solution for brands across 15 Asia-Pacific countries.
To learn how livestream commerce can move metrics throughout the marketing funnel and provide a unique way to break into social commerce, read the full article on The Drum (login required) here.
If you’d like to speak to one of our experts about activating livestream commerce for your brand, please get in touch.
Explore our
Recent Content
3 months ago
By David Hall
Thought Leadership
5 reasons every brand should be testing livestream commerce
3 months ago
By Glen Conybeare
Thought Leadership
A new KPI for Retail Media - supply chain management effectiveness
4 months ago
By David Hall
Press
IPG Mediabrands Commerce Forms Live Commerce Partnership
5 months ago
By David Hall
Thought Leadership
Retail Media is going nowhere but up in 2024 - here's why
9 months ago
By David Hall
Thought Leadership
Five eCommerce profit drains that threaten your bottom line
Our website uses cookies for various purposes, including to enhance the site’s functionality, and help us understand how you use and interact with the website. To learn more about the cookies used and your choices, please see the Website Privacy Notice. Please indicate below whether you agree to the use of cookies for the purposes described above:
You can adjust all of your cookie settings by navigating the tabs on the left hand side.
Strictly Necessary Cookies
Strictly Necessary Cookies should be enabled at all times so that we can save your preferences for cookie settings.
Cookies that may be in use after you enable:
moove_gdpr_popup These Cookies are used to save your Cookie Setting Preferences. 1 Year N/A
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
Analytics and Customization
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.
visitor_id<accountid> The visitor cookie includes a unique visitor ID and the unique identifier for your account. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The account identifier, 12345, makes sure that the visitor is tracked on the correct Pardot account. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
pi_opt_in<accountid> If Tracking Opt-in preferences is enabled, the pi_opt_in cookie is set with a true or false value when the visitor opts in or out of tracking. If a visitor opts in, the value is set to true, and the visitor is cookied and tracked. If the visitor opts out or ignores the opt-in banner, the opt-in cookie value is set to false. The visitor cookie is disabled, and the visitor is not tracked.
visitor_id<accountid>-hash The visitor hash cookie contains the account ID and stores a unique hash. For example, the cookie name visitor_id12345-hash stores the hash “855c3697d9979e78ac404c4ba2c66533”, and the account ID is 12345. This cookie is a security measure to make sure that a malicious user can’t fake a visitor from Pardot and access corresponding prospect information.
lpv<accountid> This LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view.
Pardot A session cookie named pardot is set in your browser while you’re logged in to Pardot as a user or when a visitor accesses a form, landing page, or page with Pardot tracking code. The cookie denotes an active session and isn’t used for tracking.
Please enable Strictly Necessary Cookies first so that we can save your preferences!
Additional Cookies
This website uses the following additional cookies: