Retail Media is going nowhere but up in 2024 – here’s why

2023 was a year of rampant activity for Retail Media. New networks were launched as existing players sought to innovate, and almost every market prediction hit bigger numbers than the previous estimates.

Though brands are undoubtedly facing challenges with activation and measurement across networks, Glen Conybeare, Global President of IPG Mediabrands Commerce, predicts only one direction of travel for Retail Media in 2024.

Read on to find out how emerging technologies and new opportunities for brands will help fuel the next wave of the Retail Media revolution.

Read the full article on The Drum.

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